Building and Maintaining a Competitive Advantage
18 March 2010
Entrepreneurial Strategies: Building and Maintaining a Competitive Advantage
The Corridor
Hengelosestraat 525-527, Enschede
09.30 - 12.30
Prof. Michael Hitt
Entrance is free of charge. See for information and mandatory
application:
www.venturelabtwente.com/apply/venturelab-open-training/
Interactive Training:
Building and Maintaining a Competitive Advantage
New Ventures that enter a market with a valuable new product or
service have the advantages of a first mover. However, if the
product/service is successful in the market, new competitors will
rapidly enter imitating the distinctive product characteristics.
The entrepreneur must develop and implement an effective
competitive strategy, to build a sustainable competitive advantage.
In this training, competitive strategies for new venture firms and
ways of developing sustainable competitive advantages will be
discussed, and key points illustrated using case examples.
Michael A. Hitt is a
Distinguished Professor and holds the Joe B. Foster Chair in
Business Leadership at Texas A&M University
VentureLab Twente is the business
development support programme executed by the University of Twente
and Saxion. For ambitious entrepreneurial individuals and teams,
who want to build a 'high-tech high-growth" company. Some 60
entrepreneurs already joined in. We now welcome candidates for the
next group, due to start on April 22, 2010
Venturelab is co-funded by the European Fund for Regional
Development
